Earlier this month Griffith Electric Supplies Bill Goodwin and Ron Lim were featured in Electrical Wholesaling's "Why 'Buy American' Still Matters" article.
The article was about buying American manufactured goods to help restore the American economy to its former glory.
Jim Lucy writer for Electrical Wholesaling reports that GE plans to invest $30 million and add more than 150 jobs in its domestic lighting manufacturing operations for GE Energy-Efficient Soft White light bulbs that will be sold exclusively at 3,400 U.S.-based Walmart stores.
This announcement from GE comes alongside Walmart's announcement that they will be committing to buying 50 billion more in American-Made products over the next 10 years. It is estimated that this will create roughly 1000 domestic manufacturing jobs.
Bill Goodwin and Ron Lim of Griffith Electric Supply partnered with Creative Marketing Alliance earlier this year to promote purchasing of American Manufactured products through their "Powered By America" campaign.
Bill Goodwin says "Our intent is to help American manufacturers and do our part, as little as it may be. The Powered By America campaign gave our employees something to feel good about. This was done when times were bad, after the recession started. You needed to give people something to feel good about."
Goodwin says "Powered by America is designed to support other U.S companies and individuals like us who are proud of their country and want to see it prosper competitively once again."
Bill Goodwin and Ron Lim were able to encourage many manufacturers to support the "Powered By America" campaign. Those manufacturers include Arlington Industries, Bridgeport Fittings, Cooper B-Line, Cresent Stonco (Phillips), Eaton-Cutler Hammer, Erico-Caddy, General Cable, Hoffman, Hubbell, Hubbell Lighting, Hubbell Wiring Device Kellems, Ideal Industries, Leviton, Lutron, Milwaukee Tools, Osram Sylvania, RAB Lighting, Siemens, Simkar, Southwire, Thomas & Betts and TPI Corp.
The idea of the "Powered By America" campaign was picked up by another electrical distributor by the name of Maurice Electric Supply in Washington, D.C. Warren Janes, V.P. of sales and marketing asked Goodwin if he could use the idea to create is own campaign and promote it in D.C.
Bill Goodwin's campaign was inspired by Anders Lewendal and Jake Lewendal who were featured on ABC news for creating a home using 100% American manufactured goods.
The Lewendals challenged homebuilders to reallocate 5% of their spending for the purchase of domestically manufactured building products.
The Lewendals wanted to know what impact this would have on the American Economy so they sought out proof of impact from the Boston Consulting Group. B.C.G determined that if every builder in America were to allocate 5% of construction spending from foreign to domestic products, it would in effect create 220,000 American jobs. Using these numbers the Lewendals were able to estimate that if every American household reallocated just 5% of its yearly spending to American products, it would create 3 million American jobs.
Griffith Electric Supply is doing its part by promoting sales of American manufactured products.
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